When it comes to buying or searching online, Google is the first place a consumer looks for – be it for servicing their cars or for a Doctor appointment. The robust and ever-adapting search engine of Google is such that a searcher can get all sorts of information which is totally reliable, relevant and comprehensive. It is believed that Google Reviews are committed to quality just as with the other Google products.
Statistics highlight that almost 92% of the consumers read online reviews before they visit the business. Even though a lot of importance is given to review sites, Google Reviews are preferred more as the impact of this is much more compared to the other reviews. It is also a proven fact that nearly 58% of the overall reviews written during the year 2018 were Google Reviews, which is more than Facebook and Yelp combined together.
Almost 88% of the consumers trust Google Reviews and hence it is incredibly important as they have the potential to increase the sales of the business by almost more than 50%. Consumers vouched for the fact that positive Google reviews are more like a personal recommendation and 90% of the consumers read Google Reviews before approaching the business. Google Reviews not only has the potential to bring in prospects, but it also holds an immense weight in the current search algorithm, which clearly means that –
More and Better reviews = Higher search rankings, more sales, more leads, and enhanced revenue.
Bottom Line – Google Reviews means TRUST
While some businesses are able to get Google reviews, many are still ignorant and have untapped the benefits of Google Reviews, hence this article is for those who want to improve their online presence. Listed below are 10 effective ways to get Google Reviews, and various ways to pull it off successfully:
#1 Ask Customers directly for a Google Review –
Yes! You heard it right, instead of beating around the bush and making things hard, one of the easiest ways to get Google reviews is to ask the customers directly for a Google Review. You should know that nearly 85% of the consumers don’t look into or trust reviews that are more than 3 months old, and nearly 40% of searchers look out only for such reviews that are recently posted maybe – two weeks old. So, this clearly means that your site needs a new and recent Google Review in order to attract consumers.
Bottom Line – if a business has received more than 100 five star reviews and just sits quietly then this is not going to work out, your company needs continuous review profile that is always fresh, and for this purpose, you have to request your satisfied customers for a review and make them write a review. This is the best and easy way to increase Google reviews for your site.
#2 Send a Follow-up Email for more Google Reviews –
Your job isn’t just done as soon as you have made a sale to your esteemed customer. The real show begins now…. Once your job is completed successfully, you have to send a follow-up email to your customer and request them to leave a Google Review for the purchase recently made by them. And, in your email, make sure to –
- Thank the customer at the first place for picking you
- Be Personal
- Pass on your appreciation to them and inform that their feedback is valuable and you read them
- Tell them how much their feedback is incredibly important to you
- And finally, provide them a direct link wherein they can leave their Google Review.
#3 Add a Review Link to your website to get Google Reviews
Another simple way to increase Google Reviews for your site is to add a review link in your website or simply create a customer review link. A Customer review link is a custom URL wherein your customers can leave their review directly by clicking on the Customer Google Review Link.
#4 Create a Google My Business Listing and make sure that it is verified
While some may feel this to be a no-brainer, it is practically imperative! Your business should have a Google My Business page, and this should be verified. This can make people review your business online. Look into Foore site and you can learn more on how to create a Google My Business Page for your business and also verify it.
Google My Business has a dedicated segment to manage and build reviews on Google. On signing up, you can have a view of all the reviews written by consumers which your business can garner on the dashboard.
#5 Automate your Review Generation efforts
It is obviously a lengthy and tiring process to remind your customers to write a review every time, instead you can collect your customer’s contact details and request them to leave their reviews for your business and simply automate this request process. The automation process will not only help you in generating more reviews but, it will simultaneously help you to monitor your reviews and generate more reviews, and manage the overall review management process itself. Over a period of time, this process is sure to scale your review generation, improve your star ratings online and track your performance on a whole.
Foore can help you with your automation review management process with one unified dashboard.
#6 Use Posters and Review Handouts to generate Google Reviews
Yet another easy way to increase Google reviews is to put posters along with QR codes that are linked to your store location and ask your customers to leave a Google Review. But, ensure that it is catchy and has the potential to grab the customer’s attention. For this purpose, you can pick the Foore to create your posters. Over here, you can find several templates which can be easily used for creating a poster. All you have to do is to use the QR code generator and link it to your Google Review page for your poster.
Apart from this, you can also hand over your customers’ review flyovers and handouts, and provide them the necessary instructions on how they should leave a Google Review for your business. Foore Review Handout generator is available for free of cost, and you can use this for printing and distributing it among customers.
#7 Empower your employees
It is rightly said, “if you are good to your staff when things are going well, they’ll rally you when things are bad”. So, harness the power of the Employees.
All you have to do is to train your employees to request the customers for getting positive Google reviews. Customers reviews can bring in wonders for your business.
But do keep the pitch simple, such as “we are so glad that you came over today. Would you mind to express your reviews on our business on Google? Your feedback is important to us, as we can know what you liked, how we performed today, and how to serve you better tomorrow?
Or you can even say – “hope you enjoyed your visit… we would love to get Google Reviews from you.” This way if your employees are trained to say things in a post-transactional situation, the receptive customers will think to write a Google Review.
Keeping your staff invested in the success of the company will build a system of loyalty and trust. This mindset will help your business achieve high and succeed.
#8 Utilizing the third-party tools
Suppose you own a franchise model business or have various locations across the country, then managing and soliciting reviews can really be a time consuming and tiring process. And this is the time, to utilize the third-party tools like Foore which can help you in expediting this process.
#9 Offer an incentive
This method has also worked out on several occasions, whether it is against the review policies to solicit for reviews or set up review platforms, this can still be attained. But remember to keep it tasteful and do not overdo it. occasionally offer coupons, and discounts in exchange for a review, bad or good, and this can help in fresh reviews coming to your site, mainly if this can be a contest based – the success rate is even more.
#10 Respond to your reviewers
Studies have stated that more than 67% of the customers are carried away by those companies that react or respond to the reviews. So, always make it a point to respond to both positive Google reviews and negative Google reviews. If the customer leaves positive feedback, acknowledge with a “Thank You” and if a customer leaves a bad remark, follow these steps –
- Address the issue immediately
- Apologize for the issue
- And attempt to resolve the issue ASAP
Because Google acknowledges those companies that respond to their Google Reviews.
Tools To Help You Get More Google Reviews
Online businesses run on Google Reviews, and to harness this resource, there are plenty of tools in the market which can be used to reap the benefits.
Here are some tools that can help you get Google Reviews –
- Podium – They provide various tools & solution that revolve around managing and generating online reviews. Their pricing starts at $299/month.
- Birdeye – You can manage all your reviews using the BirdEye dashboard. Their pricing starts at $250/month.
- Foore – Free forever plan and generate as many Google reviews as you want. Use the dashboard to manage or respond to Google reviews. Create tickets and collaborate with team to resolve all the issues quickly. All this for absolutely free.
- Synup – You can manage your reviews and get daily notifications with daily updates when your business receives a new review. The Pricing starts at $30 per month, per location, and billed annually.
- Review Buzz – initially they provide a 30-day free trial, and after the trial, the website charges based on the number of reviews needed and geo-target criteria.
- Other platforms that provide review generation include – Nearby Now, Broadly, Grade.us, Nicejob, Pulse M, Review trackers, Trustpilot and Customer Lobby.
Why Foore is the best and most effective tool for generating reviews?
You can use Foore to respond and manage your Google Reviews effectively. The Foore Free plan offers the best of its features to its users. We offer you a Free package that comes with features like:
- Create multiple stores
- Facebook Automation
- Team Collaboration
- Multiple users (up to 25 users)
- Upload unlimited contacts
And all the more, the unique and exclusive dashboard of Foore comes with a help-guide segment, wherein users are provided with step-by-step instructions on how to use Foore in a most effective manner. Foore also integrates with 3rd party apps – using Zappier. Foore supports 1500+ integrations and makes the life of Business Owners much simpler and affordable.