This article will help you understand the importance of Google reviews for a business. Find out how to claim a Google business listing, how to increase Google reviews and how to easily respond to Google reviews using Foore’s dashboard.
It is now a fact that most Internet sessions start from Google search. Any brand or business that is not visible on Google is virtually dead. For businesses with physical stores, Google business listing is really crucial as it helps their customers by providing them information like Address, Phone number, website, direction, and reviews.
Studies show that more than 92% of customers read online reviews before they visit any business.
Google reviews are so important because your customers are searching for you or businesses like you on Google. Whether you are a retail store, a salon or a dentist, people want to read your reviews before they visit you. People searching for ‘restaurants near me’, ‘Clinics near me’ etc. are highly dependent on Google business listings are shown by Google. Their smart algorithm gives accurate results all the time and customers completely rely on these results. In short, people trust Google and reviews that they see on your Google business listing.
More Google reviews = Better Google Ranking
Google reviews are one of the most important factors for Google to decide search results. Businesses with more Google reviews are often ranked higher compared to businesses with less Google reviews.
Trust & Credibility
Businesses with many positive Google reviews build trust and customers never hesitate to visit their stores. Positive Google reviews give them the motivation for doing the purchase at your store.
Some Quick stats:
By now you must have understood how critical are Google reviews for your business. But we before we talk about getting more Google reviews, let’s talk about how to claim your Google Business listing. You can skip this section if you have already claimed your Google business listing.
Once you have claimed your Google business, you can start updating your business’s information. This will help your customers in getting the updated and accurate information about your business, which in turn will help you get more customers.
Following are some of the important items that you should update in your Google business listing from time to time or whenever required:
An update Google business listing builds trust and helps in sales. So make sure you keep your Google business listing updated all the time.
As per the studies, more than 70% of customers are willing to give feedback when asked. So it’s really important that you are asking your customers to give you reviews – be loud and clear about it.
Be precise with your customers and let them know that you need reviews in order to improve your services or products. This even makes your customers understand that you genuinely care about your customers. But this also has some challenges as your customers won’t take the pain of searching you online and then writing a review for you. Also, you won’t be able to ask each and every customer to write reviews.
The best way to get more positive Google reviews is by sending an SMS to your customers as soon as they leave your store. A nice and warmly written SMS thanking them for the visit and with a link to write a review.
With Foore, you can easily get more reviews effectively. Foore integrates with Google to provide your customers with a seamless experience where they can review without any hassle.
As soon as your customer enters your store or does any transaction, you can get the customer’s contact number and use the ‘Check-in’ feature on Foore’s dashboard.
You can set a chain of messages that you want your customers to receive. By default, when you check-in and select Feedback check-box, the customer will receive an SMS with a link to review.
Foore’s smart review filter makes sure that you don’t receive any negative reviews on Google. Your customers will be asked to score you on a scale of 1-10. Customers who rate you less than 8 will not be taken to Google. This way, you only get positive reviews on Google.
Getting Google reviews is great but responding to them on time is important. It not only gives you the opportunity to thank your customers but it also helps in SEO. The more the engagement on your Google business listing, the higher you rank on Google. A study by Bazaarvoice claimed that more than 70% of respondents in a survey claimed that their perception about the brand changes when they get responses from them.
Responding to each and every review might be time-consuming and that’s why Foore lets you create templates that you can use to respond to your customers. You can also enable auto-responder that automatically respond to all your Google reviews.
Foore is a great tool where you can manage all your reviews, respond to them and even convert them into tickets. Collaborate with your team and get those crucial issues resolved on priority.
Also Read – How To Respond To Google Reviews (with example)
Negative or fake reviews can badly impact your business. Though they also give you important insights about your business and how you can improve things. The best way to handle negative reviews is to politely respond and assure them that you will take responsibility. Ultimately, if you are able to satisfy the customer with your support, you can even ask them to take down the review and your customer will happily do that.
But there will be times when things won’t be in your control or maybe someone has deliberately written a fake review. In such cases, you can delete the fake review by reporting it to Google.
You can find all the details here in this guide on how to delete Google reviews.
Collecting & managing customer feedback is really crucial for every business. Collect customer feedback & grow your business.
Google reviews help your business listing rank higher. More Google reviews means more people coming to your store.
Responding to Google reviews is not as easy as it looks. But with auto-responder, things get really easier, effective & profitable.
Foore let’s you collect Google reviews effectively. Our smart review filtering feature makes sure that you only get positive reviews. Increase Google reviews & manage all your reviews in one dashboard.