For small businesses, it is challenging to sustain growth if you follow poor marketing tactics. It doesn’t matter how good your products are or how best your services you; they are of no use if your business can’t reach the target audience. When we talk about increasing leads, boosting website traffic, converting prospects, and improving brand awareness, you need a foolproof marketing strategy to crush those objectives. Implementing a successful marketing strategy is critical for your small business. Fortunately, with the likes of an online marketing tool for small businesses, you can create a more effective solution.
With that being said, in this blog, we will be discussing some of the paid and free marketing tools available that you can leverage to boost the growth of your small business. After thorough research, we have created a list of 10 marketing tools for different platforms that your business can take advantage of.
Of all other digital marketing efforts, email marketing provides the highest ROI. This is because collecting customers’ email address is simple. MailChimp is one email marketing tool that we never hesitate to recommend to anyone who requires sending email newsletters to customers. The best part, you can start free.
It is a powerful marketing tool that offers a plethora of features that can help you industrialize your marketing. With a free plan, you can list up to 2000 subscribers and send up to 12,000 emails a month. Some of its extravagant features include:
- Email design templates
- Media storage
- Image upload functions
- A/B testing
- Analytics revealing clicks, opens, CTRs, and more
Even with the rise of online text messaging apps, the ubiquity of SMS remains unhindered. SMS is one of the best performing marketing channels that has helped many small businesses reach the target audience. According to research, text messages have more than 98% open rate and about a 36% click-through rate. So, SMS marketing should be a part of your marketing tactics.
When we talk about the best SMS marketing tool, you can rely on Hubbion. It is a multi-channel marketing automation tool, which is also a bulk SMS sender. It allows you to reach out to your contact list over different platforms, including voice, fax, email, MMS, SMS, and even postcards. It is extremely cost-effective.
As a small business owner, you would want to emphasize on ranking on Google for better exposure. Any brand, product, or service that is not visible on Google is virtually dead. So, listing your business on Google is extremely important as it helps customers get information like reviews, direction, website, phone number, and address of a business.
As per statistics, 92% of customers read Google reviews before availing the services of any business. If you have a physical storefront, then having the right set of reviews will help. Foore is an automatic review generation tool that can help you build trust and credibility. It uses smart review filtering by integrating with Google and provides your customers with a seamless experience. Download the latest Foore App to Increase Google Reviews.
There are over 1.5 billion active users on WhatsApp across the globe. It is the most sought after messaging app that can play a crucial role in improving your marketing tactics for your small business. However, WhatsApp doesn’t support ads. Hence, you need to be careful while using the platform. This is where a WhatsApp marketing tool can help. WhatsApp stands as a golden opportunity for small businesses, and with the use of WappBlaster, you can send unlimited messages to your potential customers. You can:
- Share viral video links to achieve thousands of views or clicks
- Attach a video or photo with a caption to outstand your messages
- Send unlimited texts to your customers
If you want to enhance your presence on social media platforms like Instagram, Twitter, and Facebook, you should know that it takes a considerable amount of time and coordination to brainstorm, research, revise, write, publish, and schedule your posts.
Hootsuite makes it possible for small businesses to integrate with social media platforms. It is one of the few social media tools that allow you to do all of these things in a single place. It allows you to:
- Immediately publish posts
- Perform basic analytics
- Monitor your feeds
- Schedule your posts in advance, and more
Articles, blogs, guest posts, etc. are important in helping your website appear in organic rankings in Google and other search engines. With that said, blogs are a critical source for website traffic. You need to know what topics your customers are searching for online in relation to your business. Answer the Public is a great marketing tool for small businesses that can help you discover relevant blog topics based on the keywords or language your customers use. All you have to do is type the relevant keyword that your potential customers might search for. The tool generates a pool of topics based on your keyword.
Unless your grammar is strong or has an in-house proofreader checking your write-ups, you need a tool that can ensure that everything you write is error-free and original.
Search engines don’t tolerate spun and plagiarized content. Grammarly is one such tool that can help you check everything you write. It is a free online tool with a user-friendly interface that checks everything from spelling, grammar, and whether or not the content is copied. You can use this tool even when you are writing emails to your associates and clients.
It can be difficult to organize all the digital content you are reading and want to read. Whether you want to stay up to date with the latest industry news or are gathering information for a new marketing campaign, a content organization tool can help organize your bookmarks. A pocket is built for that. It allows you to save your digital content into one cohesive dashboard. It can also help suggest articles based on your interests and tastes. So, if you can’t access a particular online content at the moment, you can save it for later use using Pocket.
If you are unsure of how can you reach your target demographic, you can use the services of BuzzSumo. It can help your business connect with influencers who you want to collaborate with. It provides you with a database of top influencers in their field of expertise and allows you to reach out to them to form affiliations. It comes with an analytics feature that can give you a peek at the areas you need to improve as well as what you should be monitoring.
If you don’t want to hire a full-time graphic designer, you can use Canva to make appealing designs for your ads, campaigns, and website.
It is a free platform designed for amateurs. Thanks to its drag and drop features, designing has never been this simple. You can access an assortment of images from its library and use ones required for your campaigns and business marketing needs.
Final Words – These were some of the best free marketing tools for small businesses that you need to look into. As a business owner living in a digitized world, you need every weapon in your arsenal to attract your target audience, fight competition, and in the end, thrive.